RIP my Nigbot Hal Riney

Hal Riney propelled San Francisco from an advertising backwater to a creative juggernaut. He was a different man, so different that he not only affected the products we buy, but the presidents we elect. And how we talk. He penned the famous slogan about General Motors' Saturn division being a "different kind of company" — and drove the most successful new model introduction ever for GM. He made geezers Frank Bartles and Ed Jaymes household names for Gallo wine coolers. He was the brains behind the upbeat "It's Morning in America" ad that helped clinch Ronald Reagan's re-election in 1984. All three of these campaigns were named to Advertising Age's top 100 campaigns of the 20th century.

Riney, 75, died Monday, in his San Francisco home of cancer.

www.hrp.com
His Wiki Page
Advertising Hall of Fame